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By Reuters
(Reuters) -Apple plans to disclose more about its plans to put generative artificial intelligence to use later this year, Chief Executive Officer Tim Cook said during the company's annual shareholder meeting on Wednesday.
Cook said that the iPhone maker sees “incredible breakthrough potential for generative AI, which is why we're currently investing significantly in this area. We believe that will unlock transformative opportunities for users when it comes to productivity, problem solving and more.”
Apple has been slower in rolling out generative AI, which can generate human-like responses to written prompts, than rivals such as Microsoft and Alphabet's Google, which are weaving them into products.
On Wednesday, Cook argued that AI is already at work behind the scenes in Apple's products but said there would be more news on explicit AI features later this year. Bloomberg previously reported Apple plans to use AI to improve the ability to search through data stored on Apple devices.
“Every Mac that is powered by Apple silicon is an extraordinarily capable AI machine. In fact, there's no better computer for AI on the market today,” Cook said.
Apple shareholders on Wednesday rejected a measure asking the company to disclose more information about how it uses artificial intelligence in its business and its ethical guidelines for the technology.
The proposal, which did not pass but won 37.5% of votes cast, was put forth by the pension trust of the AFL-CIO, the largest American labor union federation, which has also proposed AI measures at other technology companies.
Compared to other leading technology companies, Apple has been behind the curve on disclosing ethical guidelines regarding the use of artificial intelligence,” Brandon Rees, deputy director for corporations and capital markets with the AFL-CIO, said in statement. “We hope that Apple will enhance its disclosure practices on this important issue to investors and other stakeholders.”
A similar proposal will be heard at Walt Disney's annual meeting in April.
At Apple, the AFL-CIO asked for a report on the company's use of AI “in its business operations and disclose any ethical guidelines that the company has adopted regarding the company’s use of AI technology.”
In its supporting statement in Apple's proxy materials, the AFL-CIO wrote that “AI systems should not be trained on copyrighted works, or the voices, likenesses and performances of professional performers, without transparency, consent and compensation to creators and rights holders.”
Apple opposed the measure, saying that disclosures could tip its hand on strategy as it competes against rivals in the fast-moving AI field.
(Reporting by Stephen Nellis in San Francisco; Editing by Jonathan Oatis and Lisa Shumaker)
Sam Altman's Secret Plan to Take Down NVIDIA
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A huge bombshell has emerged in the OpenAI saga with CEO Sam Altman… OpenAI, the startup behind ChatGPT, recently witnessed a whirlwind of events surrounding Altman. In just five short days, he was dismissed by the board, hired by Microsoft, and then reinstated as the head of OpenAI. However, Bloomberg reports that prior to his departure from OpenAI, Altman was actively seeking to secure billions in funding for a brand new startup company… A secretive venture codenamed “Project Tigris.” “Project Tigris” is NOT focused on developing a new app or another version of ChatGPT. Its mission, spearheaded by Altman, revolves around the creation of a chip company… One that's poised to rival Nvidia, the chipmaker now worth over $1 trillion thanks to the AI boom. You see, Nvidia's chips were originally designed to serve just one purpose… To create ultra-realistic graphics in games such as Call of Duty and Counter-Strike. In other words… Nvidia's technology was never meant to power AI. Sam Altman's vision involves producing chips specifically designed to handle high-volume AI workloads. And are also cheaper than Nvidia's. In short, this was Sam Altman's Plan to Take Down Nvidia… However, what many investors might not be aware of is the emergence of a little-known company poised to achieve what Altman could not… This firm has beaten Altman to the punch with a patent-protected chip specifically designed to run AI on. This makes it much more powerful than Nvidia's tech, which was originally designed for video gaming. This chip boasts a 100x performance boost. The U.S. Air Force, Cisco, and Raytheon are just some of this firm's early elite clients. But soon this chip will be available to the mainstream… And if you position yourself before it reaches the mass market, you could turn every $1 into $120… Just like early Nvidia investors did. I just published an urgent presentation on this unique opportunity. Inside, I'll explain all the details and how you can position yourself today. Get the full story here while there's still time.